Frequently Asked Questions

Customer Behavioural Insights with Data Intelligence


Customer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.

Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.




O2O Brand Communication Strategy


In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.




Trending Technologies for Marketers


The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

​ Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.




Customer Experience Journey Mapping and Design (O2O)


Customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.

In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.




Strategic Digital Marketing For Senior Management


Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.

This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.




Practicum Project with Mentorship


In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to panel of judges, made up of very experienced industry practitioners.

The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.