Frequently Asked Questions
Customer Behavioural Insights with Data Intelligence
Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.
O2O Brand Communication Strategy
Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.
Trending Technologies for Marketers
Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.
Customer Experience Journey Mapping and Design (O2O)
In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.
Strategic Digital Marketing For Senior Management
Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.
This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.
Practicum Project with Mentorship
The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.